Designing for clarity, impact and scale.
Available for full-time roles, collaborations, or a quick chat over coffee.
2025
Sarat Chandra Addepalli
Designed in California with
♥️
⛰️
&
☕
Web application | Dashboard | B2B, SaaS, CPaaS, Enterprise
6 min read
Centralised and automated Brand and Campaign setup flow in Webex Connect → reduced task time by 50% and a user satisfaction to a 9/10 (NPS score).
View case study
redesign
Web application | Internal Tool | B2B, SaaS, CPaaS, Enterprise
6 min read
Revamped the number management system (NMX) and shipped scalable features within a legacy UI → laid the groundwork for a 5x faster full platform rebuild under a design system.
View case study
Momentum for CPaaS
Designed to accommodate Mantine framework (based on React.js)
Admin App Header
1
App name
Describe what you want people to know in detail when implementing your design.
2
Suite Waffle icon
Describe what you want people to know in detail when implementing your design.
3
Avatar
Describe what you want people to know in detail when implementing your design.
2
3
1
1
First three columns should contain most relevant data types, columns should flex and get priority of space as to not truncate data
Secondary data types
Controls
Avatar & icons
(centered within 32px)
Column 1
Column 1
M
CH
12px
16px
16px
16px
12px
16px
Rows without an avatar or icon should retain the same spacing for where the first column starts, so that columns align with rows that do have avatars or icons.
Column 1
16px
16px
16px
40px
16px
12px
16px
60px
Column 1
CH
44px
12px
Rows without a checkbox should retain the same placement for the avatar and where the first column starts, so that columns align with rows that do have checkboxes.
16px
16px
16px
16px
40px
Design system | B2B, SaaS, CPaaS, Enterprise
6 min read
Collaboratively built a scalable design system for CPaaS products → cut delivery time and boosted productivity by 30%.
View case study
Explore key projects I led at Cisco:
Discover how Webex Connect delivered a 330% ROI and $6.7M in business benefits over 3 years, driving efficiency and elevating CX at scale - Most of my work directly contributes to those numbers.
Check it out
Article penned by one of my colleagues at webex
Spent
2.5 - years
Worked as an IC Product Designer from January 2021 - July 2023
Collaborated across teams consisting
5+ PM’s 6 Designers
4+ Engineering & QA
Strategic design work
De-cluttered redundant flows
enabling scalable future enhancements
Unified fragmented systems
into consistent, usable experiences
Aligned multiple legacy tools
under a single design language
Built a design system
tailored for CPaaS, derived from webex’s momentum design system
Business and product impact
Led the full redesign of webex connect,
its ecosystem under the webex brand vision
Simplified onboarding experiences by
introducing product’s sandbox experiences
Reduced cognitive heavy experiences by
identifying and streamlining complex flows
Improved efficiency of
user journeys, product workflows and design processes
Scope of contribution
Led 20+ product enhancements
in collaboration with cross-functional teams
Streamlined design ops
between design, product and engineering
Standardised design communication
workflows and introduced agile processes
Reduced design-to-dev friction
with detailed handoff practices
Back to work
Web application | B2B, SaaS, CPaaS, Enterprise
5 min read
Designed and scaled a B2B communications platform powering enterprise messaging across SMS, WhatsApp, Voice, and more, while transforming its legacy experience into a modern, modular system.
From foundational workflows to feature rollouts and design systems, I helped shape Webex Connect’s evolution over 2.5 years.
Skip to case studies
Check out the platform powering communication for global enterprises.
Visit Webex Connect